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The Future Of Taking Plastic Alternatives From Lab To Market:
Policy is shifting rapidly, with many countries implementing restrictions on single-use plastic. Meanwhile, governments are introducing clearer standards for compostability and biodegradability.
Brewer argues that regulation is critical. “One market flaw we’d fix is clear, enforceable definitions for bio-based and compostable. Without it, greenwashing confuses customers and slows adoption. Tax policy that favors biomaterials could be a huge accelerator.”
Nobes echoes this view. The controversial but promising Green Claims Directive in Europe could give corporate buyers the clarity they need. The Science Based Targets initiative is also working on guidance for carbon removals and materials, which could drive demand.
Ourobio is now moving from proof-of-concept to early production. Wisconsin’s state-backed CDR pilot fermentation facility will host its first production runs, producing kilograms per batch of its dual products. Early markets include petcare, outdoor gear, 3D printing, and fashion, sectors where margins allow for premium sustainable materials.
Foodservice is another target. “Lightbulb moments happen when collaborators see how our process consolidates and circularizes supply chains,” Brewer says. Pet owners have already shown enthusiasm through brands like Phaws.co, which integrates Ourobio’s bioplastics.
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